Secret 1

The road to the top is not easy; it takes more than just resources and intelligence in order to amass power and make your dreams come true, it takes something more. The most incredible feats ever done were accomplished due to determination, and its source can be trailed back to only one thing:
enthusiasm.
Take a look at your workforce and see this phenomena for yourself. The best work is done when the individual doing the job is invested in it, and not wishing it was over. Ask yourself this: when you do something, anything at all, are you ever excited about doing it? Of course, there are many times when we find ourselves doing things we wish we weren't, but for that very reason sometimes we don't do things as well as we could if we actually enjoyed the task put on our lap.
The secret to any successful venture is not investing the right amount of money or choosing the correct market to dive into: no one else will tell you this but entrepeneurs that have amassed fortunes in their industries will all agree that the key element that took them to the top was enthusiasm, of both themselves and the people working under him. Sounds simple, doesn't it? Of course it does, and as easy as it sounds it's just as painless to apply it in your project.
In order to generate enthusiasm for something you have to set goals for yourself. When you have goals to get to then, there is hope that you will get to them if you work hard to accomplish all you need to do to fulfill that sense of completion. The yearning to get there on the right foot and doing things right is what enthusiasm is all about. The question now is: how can I apply this philosophy to the things I do, as both an individual and an enterprise?
The differences between a single person and a conglomerate of people which a company is composed of are, in essence, no different from each other. Both are breathing, living things with needs that need to be taken care of for them to be happy. Keeping the individual happy is keeping the company happy and as long as all of the gears in the machine are taken care of then the mechanism that makes the machine work will do so more efficiently and, as a result, you'll get a better quality of work; markets are a cutthroat affair and many a time it's quality that determines where the consumer is going to turn to. Make the best product you possibly can and they will come; in order to make the best product possible though, you need to make your company's enthusiasm priority one because if you don't then the market will notice as the end result will be a mediocre output.
It boils down to this: keep the people working for you happy and they'll work for you in the utmost of their capacity. Make them feel at home; give them some sense of job security, incentives, and most importantly, company goals. This is definitely one of the instances where playing nice pays off in a big way, quite literally. This is how enthusiasm is the key to any successful enterprise and success itself: set goals for yourself and the desire to get to them will generate the excitement you need to work faster, better and with the best spirits you possibly could, everybody wins!